Do you struggle to get good returns from your email marketing campaigns?
If the answer is yes, then you are in the right place. Make the most of your effort into an email marketing campaign by following these quick and easy rules:

1Know and Understand Your Target Audience

Out of all 10 email marketing tips that we’re going to share with you in this blog, knowing your audience is the most important. It’s the starting point of it all.

The email message that you send to your subscriber needs to match their interest, and this will only happen when you know and understand your target audience better.

Every subscriber on your mailing list is different from each other. Therefore it is a big mistake to send the same email to everyone. Emails that are relevant to the recipient tends to drive 18 times more revenue then compared to general emails. Taking the targeted approach works.

How do you know the right message? What steps you have to follow to make sure that the content is relevant enough to the subscriber? How do you ensure that the email is not ignored?

The answer to the above question is email list segmentation. Divide your email list into smaller, more segmented sub-groups. Segmentation will let you target your consumers based on their interests. It will also allow you to market your product or services in a more personalized way.

For instance, your business is selling ebooks. You can ask your subscribers what type of books they are interested in. You will likely end up creating a segmented list for Fantasy, Horror, Religious, Fiction & Literature, etc. and depending on what they select, they could be on a single list or multiple campaigns.

Segmenting email lists based on geographical location, age, gender, and buyer personas will helps you send relevant emails to your subscribers, which improves your chances of getting a large number of sales in the future.

Look into some other ways to segment your mailing list and improve your ROI.
1. Email activity
2. Result of the survey
3. Email sending frequency
4. Purchase pattern and cycle
5. Past purchases

Email marketing is not complicated as long as you can connect with your audience at their interest level and give them relevant and valuable content. You will find success with it. Email list segmentation helps you do just that. Now, let’s look at the other 9 tips we have for you.

2Write Subject Lines That Catches The User’s Attention.

You may choose the fancy template, and the great copy you wrote will not matter one bit if people don’t open your email. Increase your open rates by writing compelling yet concise subject lines. Provide a small benefit statement of no more than 40 to 50 characters. for example: “The secret to a great vacation…”, “Wake up like this…” You may also insert a benefit to entice them to open the email by saying something like, “Have tax questions? Get answers quickly…”

3Use Preheader Text To Your Advantage

Preheader text is super important. The more enticing your preheader text, the better your open rates.

I’d say utilizing the preheader space effectively is one of the easiest ways to increase engagement. But the most common mistakes that marketers make: they neglect this space.
It’s not that they don’t craft a preview text, but they rarely use it to complement or supplement the subject lines. And they don’t pay it the same attention as they give to their subject lines.

So, learn to optimize both your preheader text and subject lines.

4Personalize Each Email

Personalization goes a long way. Some people choose to invest in systems that will allow you to add people’s names to the subject line and body of the messages, but this approach is not for everybody. You can segment your mailing list, for example, by geography, age, or purchase history and then send messages written specifically for each group. Example: “This is a quick message to check in and make sure that you are happy with your purchase of the XYZ Widget you bought from us last month. I also wanted to let you know about an upcoming sale we’re having on accessories for the XYZ.”

Email marketing works great when it comes to creating a unique experience for your prospect or customer. By leveraging the power of personalization, you can make them feel exclusive or special, which increases the chance of them doing business with you. According to email marketing company Campaign Monitor, emails that have a personalized subject line have a 26% more chance to be opened when compared to emails that have a generic, non-personalized subject line.

5Make Your CTA Buttons Contextual

Recipients should know exactly what you want them to do with the message. Clearly define any steps they must take to redeem an offer, make a purchase, or receive an incentive. If you don’t, many people are sure to miss the point of your message. Stick to one call to action to avoid confusion.

6Make Your Emails Valuable

If your email doesn’t offer value, then it’s going to get ignored. Which will also affect your open rates. Any information that you send out to your email list has to be valuable. Not once, not twice, but always. Consistency in delivering value is the key to getting your emails read again and again. And bringing down the unsubscribe rate.

You can send out emails and expect to make sales only when you understand the importance of value because not everybody on your email list is going to become your customer. Only a percentage of prospects will hit the “buy” button after they receive your emails. So try to have a healthy mix of quality content, promotions, and offers. Having the right balance can make a world of difference to the number of sales you make in the long run.

The bottom line is: you cannot and should not compromise on value when doing email marketing. Because that’s the only way you win the trust of your email list. And trust is what’s required to convert prospects into customers.

7Split Test Your Emails

Regular split testing is one of the best ways to improve your email campaigns.
The more you test, the more patterns you’ll start to spot, and the better you’ll be able to adjust your email strategy.

But when doing A/B testing don’t pay much attention to your opinion as your gut instinct can be surprisingly far off the mark when it comes to what will work in email marketing.
So it’s incredibly important to base your decisions on data rather than guesswork or intuition.

What elements of the email should you split test?
1. From line
2. Subject line
3. Preview text
4. Email copy
5. Call to action

Test only one element at a time (either subject line or preheader text) for the most accurate results.

Use A/B testing, not your guesswork to pick what’s right.

8Send Regular, Consistent Emails

Let’s face it, the last thing you want to be called is a spammer; especially when you’re trying to do legitimate email marketing. However, the fear of being accused of spam is irrational if you are sending out emails to subscribers who have willingly joined your email list. So do not hesitate to send out regular emails to your list because doing so almost always results in a higher number of sales.

Studies show that most people check their email daily. So by sending regular emails, you are doing the right thing. You are doing what your competition is not ready to do, which is showing up.

Know the real definition of spamming: it is sending out an email to people who you do not share a relationship with and who have not given you permission to email them. You are not spamming when contacting your existing subscribers. When you are building and nurturing a list of loyal subscribers who open and read all your emails, you shouldn’t have any problems sending out weekly or daily emails to your list, and getting more sales.

9Keep It Short

I have noticed that shorter emails are more likely to land in the Primary tab.

Is that a coincidence? This is a topic of much debate. And there is no conclusive evidence.

If you don’t believe that the length of the email plays a role to land into the Primary tab, then you can conduct an A/B test.

10Stay Updated

Email marketing has changed significantly, and it is continually evolving. What has worked in the past may not work now or in the future. And we all know that.

That’s why most email marketers think the only path to success is by learning more and more. But they forget that unlearning what is not working is also very essential.

When marketers fall victim to some email marketing myths and misconceptions, their conversion from this channel falls.

Be aware of what’s not working for you and avoid those mistakes at all costs — if you want to convert your subscribers into customers.

Conclusion

If you want to master this channel quickly, this is an important thing you need to know: Make sure your emails focus on what your audience wants to hear and not necessarily what you want to tell them. Keep that in mind, and you’ll be on your way to maximizing success via this channel. Also, don’t forget to pay attention to these important email marketing tips.

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