Fresh And Eye-Catching Inspirational Email Design
Looking for some abandoned cart email inspiration to help you craft your campaign? We’ve put together 7 great abandoned cart email inspirations along with twice more insightful tips to help you not only nail your clients’ attention but also motivate them to finish their order.
Help your customers finish what they carted with a well-timed email
Did you know that 68.3% of online shopping carts are abandoned before a purchase is completed (Baymard Institute)? And data from Salesforce confirms that while the average revenue for promotional emails is $0.02 and welcome emails are $0.18, the average revenue for abandoned cart emails is $5.64. That’s huge.
However, despite the power of abandoned cart emails, fewer than a third of retailers send them. That’s why it’s high time to stand apart from the competition and start taking advantage of this incredibly effective marketing tactic. To help inspire you, we’ve gathered seven of the very best cart abandonment emails and useful tips at your service out there. Check ’em out!
1Get email address of your customer in the first place.
You can’t send an email abandonment campaign without knowing the email address of your customer in the first place. So, ask your user for their email address in the first step of the funnel. As an alternative, suggest your users enter their email address as they are about to abandon their cart.
2Get the timing right
The timing of your cart abandonment email is essential. Make sure to send your first email after an hour of abandonment.
If you wait too long, you will lose that shopping urge that caused the shopper to add the item to their cart in the first place.
3Use high-converting subject lines
A sleek subject line can grab the attention of the customer and increase open and click rates.
However, that doesn’t mean you need to get too fancy and complicated with your subject lines.
4Include the abandoned product
A reminder of the product along with the product image, size, color, pattern, etc. within the email is a great way to remind them of what they’re missing out.
After all, they may not really remember what product they abandoned if they had a particularly busy “window shopping” day, such as on the Black Friday weekend.
It’s not enough anymore to just include the name of the product. The image is a must.
5Add a big, easy-to-see CTA button.
Bold and attractive CTAs can really grab the attention of the shopper and push them towards an action you want them to take.
With cart abandonment emails, the action is pretty clear: finish buying the product.
6Use persuasive text
Besides attractive images and contrasting CTA buttons, it’s important that you have convincing and customer-centric copy that’s ultimately pushing towards conversions.
“Short and sweet” is the mantra for cart abandonment emails, so you should get straight to the point.
7Provide customer support
Make sure to provide customer assistance or guidance with each cart abandonment email.
After all, it’s possible that the shopper couldn’t complete checkout because there was some technical issue.
Summing Up
You can’t get rid of shopping cart abandonment, but you can bring your customers back and recover lost sales. We hope that the email reminder ideas we shared in this post will become a foundation for an effective email marketing campaign of your own.
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